My client wanted a simple blog to increase his personal brand awareness as a hospitality and marketing educator.
He liked the format and layout of an existing theme (Connections), but he wanted to have softer, calmer design, and a custom header graphic.
Original Connections Theme
By using an existing theme as a base, I was able to create a theme much faster, and cheaper than if I had started from scratch.
I also integrated social networking into the theme, via links at the top of the sidebar to the client’s profiles, and with bookmark links at the bottom of every article.